AAG needed leads with a very specific profile — homeowners eligible for a reverse mortgage — where a wrong audience isn't just wasted spend, it's a compliance problem.
Deliver qualified leads of users who would be eligible for a reverse mortgage loan.
We started with very selective ad placements to ensure every lead generated was a confirmed home owner and gradually branched out to larger sources to scale.
CPL - Desktop / Mobile
Our result? Average daily revenue of 3000 USD to date.
Starting with highly selective placements guaranteed every early lead was a confirmed homeowner; only then did we branch out to larger sources to scale — quality first, volume second.
In a regulated vertical, lead quality is everything. We built our process around it.