Cash App came to Mobinner with a pricing model that didn't fit the usual playbook — and a volume target that left no room for error.
Deliver traffic on a CPC that the advertiser will then back out to a sweepstakes CPL.
CPC was slightly unorthodox to the traditional Mobinner business model but through various adjustments of our traffic source and system setup, we were able to accommodate the client's needs.
CPC - Desktop / Mobile
Our result? Steady 3000USD revenue per day for nearly a year and counting.
The lesson from this campaign: flexibility wins. By reworking our traffic sources and system setup around the client's CPC-to-CPL economics instead of forcing a standard model, we turned an unorthodox brief into a long-running revenue stream.
Have a campaign that doesn't fit the standard mold? That's our favorite kind.