Instacart asked Mobinner to do something deceptively hard: find fresh, engaged customers for a service most people hadn't tried yet.
Bring new, engaged customers to an established player in the grocery delivery business.
Targeted mobile users in dense localities who were most likely to be interested in the then niche grocery delivery business.
CPE (Cost per Engagement) Engagement in this case being the customer’s first delivery.
Our result? The campaigns we engineered ended up achieving an average daily campaign revenue of over $5000 USD for a period of 6 months.
Density was the insight here — concentrating spend on mobile users in tight urban localities put the offer in front of exactly the people who could use it, and paying only on first delivery kept every dollar accountable.
If you need engaged customers — not just clicks — we should talk.