Postmates needed a steady stream of quality customers in one of the most expensive, most contested delivery markets in the world.
Rapidly and consistently deliver quality customers to a client operating in a highly competitive market in a high-cost GEO.
Aggregated a high number of smaller mobile supply sources to reach new customers at a reasonable cost.
CPE (Cost per Engagement) Engagement in this case being the customer’s first delivery.
Our result? The campaigns we engineered ended up achieving an average daily campaign revenue of over $3000 USD for a period of 1 year.
Instead of bidding against everyone on the same few large sources, we aggregated a long tail of smaller mobile supply — reaching new customers at a cost the big exchanges couldn't match.
Competing in a high-cost market? There's usually a smarter route to your customer.