Twitter wanted serious install volume — but never at the expense of its ROAS targets. Mobinner's answer was to change what they paid for.
Maintain client's targeted ROAS and KPIs while delivering high volumes of traffic.
Build a CPE (cost per engagement) model for the client where Mobinner charges them only when a user installs Twitter app and completes registration. It allowed the advertiser to maintain a positive ROAS.
CPE Registration
Our result? +5000USD revenue per day and hundreds of thousands in new Twitter account openings.
Charging only when a user installed the app and completed registration aligned our incentives with the client's — every dollar they spent bought a real, registered user, which is how the ROAS stayed positive at scale.
Want to pay for outcomes instead of impressions? That's how we prefer to work.